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The Blog

How to write high-converting website copy

Want to land dream clients on repeat with high-converting website copy?  I’ve created a free, on-demand class to show you how.Watch it now here >> Connect with me: Website Instagram Enjoy today’s episode? I’d love it if you could… Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you Leave a […]


DIY or done for you? How to choose!

What we’re covering in this episode: The different elements of a high-converting website How to know whether you should hire an expert or do it yourself What it actually takes to be your own copywriter Want to DIY your website copy?  I’ve created a free, on-demand class to show you how.Watch it now here >> […]

Business, Copywriting

BTS: Writing email copy for my masterclass

In this episode, I’m sharing… Exactly how I wrote the promo emails for my live masterclass The 6 things you absolutely must include in each email How to write open-worthy subject lines Connect with me: I LOVE getting to know you – DM me on Instagram Visit my website to learn more about my copywriting services Enjoy today’s […]

Copywriting, Podcast

How to write personality-packed copy

Here’s what I’m covering in this episode: What brand messaging is (and why it’s important!) How to weave your personality into your copywriting How to stand out as the no. 1 choice What did you think? What was your biggest takeaway from this episode? DM me on Instagram & let me know! Connect with me: […]

Copywriting, Podcast

15 steps to writing a high-converting sales page

If you’ve ever created a course or some kind of digital product, you’ve probably tried your hand at writing a sales page for that offer before, my guess is that it may have gone a little bit like this: You’ve snooped around the internet to see what your competitors’ have written and how others are […]

Copywriting, Podcast

8 simple ways to improve your website copy

15 seconds. That’s all you’ve got to wow your website visitor and make them stay. That means that if you’re not capturing your dream client’s attention in an instant, you’re going to miss out on them. How can you make them stay? Well, it takes more than a few pretty pictures and great website design. […]


How to write a powerful welcome email sequence

In a world of fancy algorithms and ever-evolving social media platforms, email marketing is truly the most reliable way to reach your audience. In fact, email marketing is kinda like having VIP access to your most loyal readers. Because when you send an email, it pops up right in the palm of their hand. Pretty […]

Copywriting, Email marketing

How to write a compelling about page

Your about page is one of the most prime pieces of real estate on your website. Why? Because your ideal customers and clients are going to head to your about page to find out more about how you can help them, and this will inform their decision on whether to purchase your services or products. […]


6 tips for writing copy that captivates

As a creative business owner, you spend a lot of your time crafting educational content for your dream customers and clients. There’s the blog posts, the Instagram captions, the email newsletters, and everything in between. With so much of your precious time going into creating content for your audience, have you ever wondered if they […]




How to become the number 1 choice for your dream clients

Find out how to get tons of leads and prospects to choose you over competitors and get them to pay wildly more money for your offer than anyone has ever paid before - in just 50mins.