How a gift-box business grew by 500% overnight

Kate created Afternoon Pick Me Up in 2016 when she couldn’t find a gift for her friend that would make her feel seen, loved and cherished. Since then she has taken the business full-time in 2019 and has grown to be the leading gift box business in Australia. This year has seen her business grow by a whooping 500% due to COVID-19 and she loves being able to help others fiercely love their friends from afar.

We cover:

  • How Kate navigated overnight business growth
  • How to manage orders and inventory when it’s just you doing the fulfillment
  • How to differentiate yourself from your competitors
  • How to create an amazing customer experience
  • How to respond to copy cats
  • Tips for working from home during lockdown

Listen on Apple Podcasts here.

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