Define your purpose on Instagram

In the last year that I’ve been running She is Light, I’ve asked other bloggers, and small business people what their purpose is - but most people haven’t been able to give me a straight answer.

Don't get me wrong, most people have an answer - but it's often a mumble jumble of explanations rolled into one long paragraph (or two!).

This worries me! Because if you don’t have a purpose, you’re going to get lost in the crowd. And you’re not going to be able to clearly articulate your message via Instagram, where there's a sea of 500 million other users!

And with thousands upon thousands of bloggers, wannabe bloggers, small biz owners and online entrepreneurs out there, all screaming different messages - some clear, and some convoluted - you've got to ask yourself the following question.

How are you going to cut through the noise if you can't even articulate the reason your platform exists?

At this point you might be thinking, ‘yup, OK, oh my goodness, I don’t think I have a purpose’!

But don’t freak out - I bet you already do - you just may not have narrowed it down.

So before we get into the finer details, let’s have a little refresher, and define purpose.

Purpose: the reason for which something is done or created or for which something exists.

So why does your blog exist? Why does your online business exist? Whatever your online platform is, you need to be able to answer the WHY.

I am the founder of She is Light - it’s a movement of women who know their worth. She is Light exists to encourage women to understand their worth and to pursue purpose-filled lives.

Did you catch that phrase? That’s the why in a nutshell. Why does She is Light exist? To encourage women to understand their worth and to pursue purpose-filled lives.

And I want to help you find your purpose, your why.

So to get you on the road…

Here are a few questions to start exploring your why:

At your core, why do you blog? Or why do you run your online business/platform?

Is your purpose to educate, inspire, create awareness or entertain?


Perhaps you write about finance for bloggers. Your purpose might be to help bloggers effectively manage their finances.

Or maybe you write about motherhood, and your purpose is to help new mums navigate those early years.

Whatever your niche, it’s key that you define your purpose - because everything you do should flow on from your ‘purpose’.

To get people interested in what you have to offer, you’re going to have to plaster your purpose all over social media through the content you post.

Instagram, in particular, is one of the greatest tools for building an engaged community that is crazy about your purpose.

Blogger, online entrepreneur, small biz owners, I see you. I see you working hard, hustling and doing your thing.

But it's time for you to be brave, get serious, and step up your Instagram game.

I want to see you flourish on Instagram. That's why I've created a completely free resource just for you. Download it here: